Startup school on designing your firm’s communication strategy

Feb 01, 2015

In conversation with Mindtree’s Rostow Ravanan and Vivek Rana, CEO of The Practice, on the art and science of opening up a startup’ s communication channels across various stakeholders

Communication Strategies Mindtree PRactice Startup Marketing

Playing monopoly

Dec 07, 2014

Google being synonymous with Internet search is just one example of brand monopolies; these are the brands that have channeled their business on consumer insight and owned the category with their solution. Increasingly, the only way to succeed, especially in

Advertising Branding Mahesh Murthy Marketing RedBus Seedfund Startup Marketing

Have the bean counters taken over marketing?

Dec 01, 2014

“New Age Marketing”, “Digital Marketing”, “360 degree marketing campaigns”, “measuring ROI on marketing campaigns” These are all buzzwords doing the rounds within the marketing ecosystem today. A cursory glance at the resumes…  

Communication Strategy Sales and marketing Startup Marketing Stayzilla

An investor perspective on branding

Dec 01, 2014

Day two of the Brand Owners’ Summit saw five notable industry experts and investors’ speak about the role of branding from an investor perspective, especially in terms of valuations

Advertising Branding Caratlane.com Marketing Startup Marketing The Chennai Angels Veda Corp Ventureast

The importance of being consistent

Dec 01, 2014

Brand building in a B2B context is not just about making noise but also about delivering beyond promises, providing solution to a customer problem, and establishing one’s identity as a reliable player

Advertising Branding Marketing Rane Group Startup Marketing

Catch-22 for start-up brand building

Dec 01, 2014

In the initial days of starting a venture, an entrepreneur is faced with multiple dilemmas – budget needed for brand building, brand positioning, identifying the target customer, to name a few. The panel discussion on Day 1 of the Smart CEO

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Not a patient, but a customer

Dec 01, 2014

Branding gave Motherhood Hospitals more visibility, a platform to scale up revenues and also attract good medical talent. Dr. Mohammed Rehan Sayeed talks about the hospital’s branding strategies

Advertising Branding Healthcare Marketing Motherhood Hospitals Startup Marketing

Tuning in

Dec 01, 2014

You flip a channel, and you hear snatches of a song, an RJ spinning his spiel, or just the familiar tune of an ad jingle. But something makes you stop. For FM radio service providers, knowing what makes you stop

Advertising Branding Marketing Radio City Startup Marketing

Taking the road less cycled

Dec 01, 2014

Rajesh Mani, Head-Marketing, TI Cycles shares a three-legged strategy that the company adopted, to bring more consumers back on the pedal. His goal? To sell cycling instead of selling cycles

Advertising Branding Marketing Startup Marketing TI Cycles

Brand building to attract talent

Dec 01, 2014

E. Balaji, president, TVS Logistics, explains to the audience at Brand Owners’ Summit, a few strategies to build a brand to attract talent

Advertising Branding Marketing Startup Marketing TVS Logistics