Articles categorized as "Column"
Is your kid missing? Find him at my stall
Mar 08, 2017
The author believes that there’s magic happening all around us. All we need to do is to pay attention and get inspired. Here are three real-life stories/cases of Guerrilla…
Where can I get ideas?
Jan 31, 2017
The author believes that ideas are everywhere. It is up to us to pick, choose, adapt and implement – all towards the outlier-marketing goal of achieving the set business objectives. The last…
On-Boarding Is Not Just About The Salary
Sep 12, 2016
The author suggests strategies for companies to connect with a new hire at a psychological and emotional level, which can help form long-term relationships. Priyanka Kumar In the very recent times…
Facebook LIKES is not BIZDEV!
Sep 12, 2016
Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched startup to win relevant clients. Instead, try Outlier marketing, suggests the author. Pravin Shekar…
How To Negotiate With VCs
Aug 03, 2016
One of the biggest lessons I’ve drawn from my work is that even skilled negotiators can make costly mistakes. Deepak Malhotra A few years ago a venture capital firm hired me…
ENGAGING AND MOTIVATING THE NEW GENERATION WORKFORCE
Jun 20, 2016
The author shares 5 ways employees can tune out the negativity at their workplace and stay motivated and optimistic through tough times PALLAVI JHA During the course of one’s career, it…
TACKLING COMPETITION LAWS WITH CLEAN TEAMS
Jun 20, 2016
The authors discuss how companies negotiating a potential M&A can adopt a clean team approach to balance the twin objectives of obtaining information about the target company, while preventing any…
Looking back and looking forward – impact of union budget 2016 on ‘make in india’
May 20, 2016
SV Sukumar – Partner and Shridhar Kamath, Director of KPMG India discuss 5 ideas from the budget which will provide a fillip to the Make in India program The ‘Make in India’ program…
Banking for a $20 trillion Economy
May 20, 2016
Estimating a rise in India’s share in the world economy to 9 per cent (from the current 2.7 per cent) in 20 years, the author shares ten developments that will…
Leaders need to learn as well
May 20, 2016
The author believes; to say that leaders are “born with it” is trivializing the issue. Continuous learning is at the core of any successful leader. Pallavi Jha Those in charge of leading…
