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Articles categorized as "Column"

Is your kid missing? Find him at my stall

Mar 08, 2017

The author believes that there’s magic happening all around us. All we need to do is to pay attention and get inspired. Here are three real-life stories/cases of Guerrilla…  

Where can I get ideas?

Jan 31, 2017

The author believes that ideas are everywhere. It is up to us to pick, choose, adapt and implement – all towards the outlier-marketing goal of achieving the set business objectives. The last…  

On-Boarding Is Not Just About The Salary

Sep 12, 2016

On-Boarding Is Not Just About The Salary

The author suggests strategies for companies to connect with a new hire at a psychological and emotional level, which can help form long-term relationships. Priyanka Kumar In the very recent times…  

Facebook LIKES is not BIZDEV!

Sep 12, 2016

Facebook LIKES is not BIZDEV!

Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched startup to win relevant clients. Instead, try Outlier marketing, suggests the author. Pravin Shekar…  

How To Negotiate With VCs

Aug 03, 2016

One of the biggest lessons I’ve drawn from my work is that even skilled negotiators can make costly mistakes. Deepak Malhotra A few years ago a venture capital firm hired me…  

ENGAGING AND MOTIVATING THE NEW GENERATION WORKFORCE

Jun 20, 2016

ENGAGING AND MOTIVATING THE NEW GENERATION WORKFORCE

The author shares 5 ways employees can tune out the negativity at their workplace and stay motivated and optimistic through tough times PALLAVI JHA During the course of one’s career, it…  

TACKLING COMPETITION LAWS WITH CLEAN TEAMS

Jun 20, 2016

TACKLING COMPETITION LAWS WITH CLEAN TEAMS

The authors discuss how companies negotiating a potential M&A can adopt a clean team approach to balance the twin objectives of obtaining information about the target company, while preventing any…  

Banking for a $20 trillion Economy

May 20, 2016

Banking for a $20 trillion Economy

Estimating a rise in India’s share in the world economy to 9 per cent (from the current 2.7 per cent) in 20 years, the author shares ten developments that will…  

Leaders need to learn as well

May 20, 2016

Leaders need to learn as well

The author believes; to say that leaders are “born with it” is trivializing the issue. Continuous learning is at the core of any successful leader.  Pallavi Jha Those in charge of leading…  

The Startup CEO Aka The Chief Everything Officer

Apr 04, 2016

The Startup CEO Aka The Chief Everything Officer

The author notes how, when you are a startup CEO, charisma takes a backseat to authentic leadership. He goes on to share some key learnings’ from his stint at AirAsia