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Articles by Poornima Kavlekar Madhumita Prabhakar

Poornima Kavlekar Madhumita Prabhakar Featured in #Column

Is your kid missing? Find him at my stall

Mar 08, 2017

The author believes that there’s magic happening all around us. All we need to do is to pay attention and get inspired. Here are three real-life stories/cases of Guerrilla…  

Poornima Kavlekar Madhumita Prabhakar Featured in #Cover Story

The fine art of building a cross-border business

Mar 07, 2017

The fine art of building a cross-border business

Last month, 18 entrepreneurs and C-level leaders got together to brainstorm the topic of ‘going global’ at the ‘Made in Chennai’ Roundtable co-organized by Smart CEO and IDA Ireland. They…  

Poornima Kavlekar Madhumita Prabhakar Featured in #Starting Up

Building a primary care brand for corporate customers

Mar 07, 2017

Founded by the former CEO of UnitedHealthcare (UHC) India, HealthAssure is building a centralised platform with an extensive network of primary care centres and insurance companies. It leverages this client base to…  

Poornima Kavlekar Madhumita Prabhakar Featured in #Growth Enterprise

Insurance for the Digital Age

Oct 08, 2016

Insurance for the Digital Age

Accel & SAIF-backed Coverfox is making deft moves at keeping its platform digital-ready for the Millennial generation. It’s success strategies? Simplicity of product and platform which result in speedy…  

Poornima Kavlekar Madhumita Prabhakar Featured in #Uncategorized

Shoot down ideas at your own peril!

Oct 08, 2016

The author believes ideation in outlier marketing is about being bold when proposing an idea and keeping the process going despite there being uncontrollable consequences during execution What are the three stages…